Store comparison
26 stores · 2026-07-07 to 2026-08-03 · measured against 4 peer groups of similar stores, never the whole chain
Aurum Living Lahore Emporium is 16.7% behind the 3 stores it should be compared with — -PKR 4.58m over 28 days, and plenty of people walking in — the product is not on the shelf; Genaima recommends that you fix replenishment into this store before spending anything on demand.
Most unusual: Stock was missing on 4.9% of shelf checks at Aurum Living Faisalabad Branch 1 (PKR 2.24m). 60% of the performance spread is between cities.
Stores ranked by sales
the in-group rank is the fair one · open a row for where the money went1Aurum Living Islamabad Emporium3 flagship-scale stores in major citiesPKR 35.08m1 of 3Ahead of comparable stores0
Ahead of comparable stores by 24%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 3 comparable stores — flagship-scale stores in major cities · +24.2% vs comparable (PKR 6.83m).
2Aurum Living Karachi Emporium3 flagship-scale stores in major citiesPKR 22.97m2 of 3Marketing or location0
Fewer people are walking in — the ones who do are buying. Estimated footfall is 8% below comparable stores while the share of visits that end in a sale is in line with them. Stock and staff are doing their job; the shortfall is people through the door. Treat this as a marketing or catchment question, not a store-performance one. Measured against 3 comparable stores — flagship-scale stores in major cities · -11.3% vs comparable (-PKR 2.91m).
3Aurum Living Lahore Emporium3 flagship-scale stores in major citiesPKR 22.82m3 of 3Inventory0
Plenty of people walking in — the product is not on the shelf. Footfall is in line with comparable stores, but stock was missing on 3.7% of shelf checks against 1.9% at comparable stores. The demand is arriving and walking back out. This is a replenishment and allocation problem. Measured against 3 comparable stores — flagship-scale stores in major cities · -16.7% vs comparable (-PKR 4.58m).
4Aurum Living Islamabad Branch 410 mid-size stores in major citiesPKR 20.98m1 of 10Ahead of comparable stores3
Ahead of comparable stores by 31%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 10 comparable stores — mid-size stores in major cities · +30.5% vs comparable (PKR 4.91m).
5Aurum Living Islamabad Branch 210 mid-size stores in major citiesPKR 20.25m2 of 10Ahead of comparable stores1
Ahead of comparable stores by 44%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 10 comparable stores — mid-size stores in major cities · +43.9% vs comparable (PKR 6.18m).
6Aurum Living Islamabad Branch 310 mid-size stores in major citiesPKR 19.57m3 of 10Ahead of comparable stores1
Ahead of comparable stores by 30%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 10 comparable stores — mid-size stores in major cities · +29.7% vs comparable (PKR 4.48m).
7Aurum Living Lahore Branch 38 compact stores across the networkPKR 15.33m1 of 8Ahead of comparable stores0
Ahead of comparable stores by 20%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 8 comparable stores — compact stores across the network · +20.1% vs comparable (PKR 2.56m).
8Aurum Living Karachi Branch 510 mid-size stores in major citiesPKR 15.08m4 of 10In line0
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 10 comparable stores — mid-size stores in major cities · +0% vs comparable (PKR 1,221).
9Aurum Living Karachi Branch 610 mid-size stores in major citiesPKR 14.69m5 of 10Ahead of comparable stores0
Ahead of comparable stores by 8%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 10 comparable stores — mid-size stores in major cities · +7.6% vs comparable (PKR 1.04m).
10Aurum Living Karachi Branch 210 mid-size stores in major citiesPKR 14.45m6 of 10Marketing or location1
Fewer people are walking in — the ones who do are buying. Estimated footfall is 4% below comparable stores while the share of visits that end in a sale is in line with them. Stock and staff are doing their job; the shortfall is people through the door. Treat this as a marketing or catchment question, not a store-performance one. Measured against 10 comparable stores — mid-size stores in major cities · -5.4% vs comparable (-PKR 8,32,314).
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11Aurum Living Faisalabad Branch 15 mid-size stores in smaller citiesPKR 14.36m1 of 5Ahead of comparable stores6
Ahead of comparable stores by 21%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 5 comparable stores — mid-size stores in smaller cities · +20.6% vs comparable (PKR 2.45m).
12Aurum Living Islamabad Branch 510 mid-size stores in major citiesPKR 13.81m7 of 10Marketing or location0
Fewer people are walking in — the ones who do are buying. Estimated footfall is 5% below comparable stores while the share of visits that end in a sale is in line with them. Stock and staff are doing their job; the shortfall is people through the door. Treat this as a marketing or catchment question, not a store-performance one. Measured against 10 comparable stores — mid-size stores in major cities · -6.3% vs comparable (-PKR 9,29,788).
13Aurum Living Karachi Branch 810 mid-size stores in major citiesPKR 13.74m8 of 10In line0
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 10 comparable stores — mid-size stores in major cities · +2.9% vs comparable (PKR 3,81,471).
14Aurum Living Karachi Branch 78 compact stores across the networkPKR 13.56m2 of 8Ahead of comparable stores0
Ahead of comparable stores by 23%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 8 comparable stores — compact stores across the network · +23.4% vs comparable (PKR 2.57m).
15Aurum Living Karachi Branch 310 mid-size stores in major citiesPKR 13.27m9 of 10Behind on several fronts0
Behind comparable stores by 11%, with no single cause. Footfall, conversion, basket and price are each a little below comparable stores rather than one of them collapsing. The largest single drag is "people walking in" at -PKR 7,96,947. A store visit will tell you more than another report. Measured against 10 comparable stores — mid-size stores in major cities · -10.6% vs comparable (-PKR 1.57m).
16Aurum Living Lahore Branch 68 compact stores across the networkPKR 12.88m3 of 8In line5
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 8 comparable stores — compact stores across the network · +0% vs comparable (-PKR 1,614).
17Aurum Living Multan Branch 25 mid-size stores in smaller citiesPKR 12.55m2 of 5In line0
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 5 comparable stores — mid-size stores in smaller cities · +4.4% vs comparable (PKR 5,28,611).
18Aurum Living Karachi Branch 410 mid-size stores in major citiesPKR 11.47m10 of 10Assortment, pricing or execution0
People are walking in and the stock is there — they are not buying. Footfall and shelf availability are both in line with comparable stores, yet 7% fewer visits end in a sale. Nothing outside the store explains it. Look at what is on the floor, what it is priced at, and how the shift is being run. Measured against 10 comparable stores — mid-size stores in major cities · -17% vs comparable (-PKR 2.35m).
19Aurum Living Lahore Branch 78 compact stores across the networkPKR 11.32m4 of 8Ahead of comparable stores1
Ahead of comparable stores by 9%. Worth understanding before it is copied elsewhere — check whether this is assortment, pricing or the team. Measured against 8 comparable stores — compact stores across the network · +9.1% vs comparable (PKR 9,47,370).
20Aurum Living Peshawar Branch 15 mid-size stores in smaller citiesPKR 11.22m3 of 5In line2
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 5 comparable stores — mid-size stores in smaller cities · -1.5% vs comparable (-PKR 1,74,264).
21Aurum Living Lahore Branch 48 compact stores across the networkPKR 11.20m5 of 8Marketing or location1
Fewer people are walking in — the ones who do are buying. Estimated footfall is 13% below comparable stores while the share of visits that end in a sale is in line with them. Stock and staff are doing their job; the shortfall is people through the door. Treat this as a marketing or catchment question, not a store-performance one. Measured against 8 comparable stores — compact stores across the network · -3.6% vs comparable (-PKR 4,19,011).
22Aurum Living Multan Branch 15 mid-size stores in smaller citiesPKR 10.49m4 of 5Behind on several fronts0
Behind comparable stores by 5%, with no single cause. Footfall, conversion, basket and price are each a little below comparable stores rather than one of them collapsing. The largest single drag is "what goes in the basket" at -PKR 5,21,043. A store visit will tell you more than another report. Measured against 5 comparable stores — mid-size stores in smaller cities · -5.2% vs comparable (-PKR 5,73,566).
23Aurum Living Lahore Branch 28 compact stores across the networkPKR 10.03m6 of 8In line4
Performing in line with comparable stores. Within 3% of similar stores this period, and no single cause stands out. Measured against 8 comparable stores — compact stores across the network · -1.8% vs comparable (-PKR 1,86,127).
24Aurum Living Faisalabad Branch 25 mid-size stores in smaller citiesPKR 8.42m5 of 5Behind on several fronts0
Behind comparable stores by 17%, with no single cause. Footfall, conversion, basket and price are each a little below comparable stores rather than one of them collapsing. The largest single drag is "people walking in" at -PKR 9,50,231. A store visit will tell you more than another report. Measured against 5 comparable stores — mid-size stores in smaller cities · -16.6% vs comparable (-PKR 1.67m).
25Aurum Living Peshawar Branch 28 compact stores across the networkPKR 8.08m7 of 8Behind on several fronts0
Behind comparable stores by 33%, with no single cause. Footfall, conversion, basket and price are each a little below comparable stores rather than one of them collapsing. The largest single drag is "visits turning into sales" at -PKR 2.43m. A store visit will tell you more than another report. Measured against 8 comparable stores — compact stores across the network · -33% vs comparable (-PKR 3.98m).
26Aurum Living Lahore Branch 58 compact stores across the networkPKR 5.83m8 of 8Behind on several fronts0
Behind comparable stores by 43%, with no single cause. Footfall, conversion, basket and price are each a little below comparable stores rather than one of them collapsing. The largest single drag is "visits turning into sales" at -PKR 1.99m. A store visit will tell you more than another report. Measured against 8 comparable stores — compact stores across the network · -42.6% vs comparable (-PKR 4.33m).
How this is worked out · what could not be measured
- · Each store is measured over the last 28 days and compared with similar stores — same size band, same kind of city — never with the whole network.
- · Sales are adjusted for store size before comparing, so a compact branch is not expected to match a flagship of twice the floor space.
- · Shelf availability uses 13 days of stock snapshots and is scaled to the full 28-day period. Lost sales are valued at the price the store actually achieved on the days the line was in stock.
- · The weather effect covers HT and SE lines only, and how strongly they move with temperature was measured from this network's own trading history.
- · Refunds and returns cannot be measured: no returns feed is connected. The amount is reported as zero and flagged rather than estimated.
- · Footfall is estimated from the store master's location footfall index, because no door-counter feed is connected. Conversion is then what the visits actually did.