Decisions, performance and data health on one screen
Jul 7 – Aug 3, 2026
this 28 daysprevious 28 days
Category mix · 28 days
PKR 368.26mcategorised sales
Home textilesPKR 132.35m · 35.9%
WomenswearPKR 103.74m · 28.2%
MenswearPKR 62.15m · 16.9%
DécorPKR 40.19m · 10.9%
KidswearPKR 17.27m · 4.7%
SeasonalPKR 12.57m · 3.4%
Daily sales for the current 28 days against the previous 28 — hover or tap any day for exact figures. The bars alongside rank the month’s categorised sales by category; that total is short of the headline figure because sales for products with no category mapping are left out rather than guessed at.
Store performance
7-day rolling revenue, each store indexed to its own Jun 9 – Jul 6 daily average = 100.
Solid — digital, platform-reportedHatched — traditional, agency-estimatedcolours are the channels listed alongside% under each launch = its digital share
Hover a launch for its figures.
ChannelSpend · share
TVPKR 19.27m · 20.0%
MetaPKR 17.35m · 18.0%
HoardingsPKR 16.38m · 17.0%
GooglePKR 12.54m · 13.0%
TikTokPKR 10.61m · 11.0%
InfluencerPKR 7.70m · 8.0%
PrintPKR 6.74m · 7.0%
RadioPKR 5.78m · 6.0%
PKR 96.37m spent, no return shown.No sales line carries a campaign reference, so uplift cannot be measured. Connecting promotion records to receipts unlocks this.26 campaigns · PKR 16.65m cannot be tied to a promotion at all.
